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Engagement Description
Representative Delivery Summaries with Benefits Achieved
 | Identify the "root causes" of poor customer adoption, poor customer retention, or | |
| product competitiveness issues & identify acceptable solutions to the target market. |
| Perform a Customer Satisfaction Survey if warranted. |
| Recommend prioritized product plan and product changes and other corrective | |
| actions to resolve the "root cause" issues identified. |
| Marketing. Revise and draft marketing and objection handling materials, if needed. |
Representative Delivery Summaries with Benefits Achieved
 | $3.5B Storage firm -- Hired as a large enterprise customer market expert -- worked with their | |
| Customer Service & Support Product Management & Software Development organizations to perform a customer survey of large enterprise customers (their targeted growth market) to ascertain the reasons why there was low customer adoption for the past decade of a highly strategic diagnostic tool. |
| Recommended over 40 software diagnostic tool changes as a result of in-depth | |
| customer interviews. |
| Creation of a prioritized product plan targeted at fulfilling the needs of the large | |
| enterprise customer. |
| Identified opportunities to further improve competitiveness, security, Sarbannes | |
| Oxley compliance, reduce cost of service, take more accurate tool usage metrics, and improve both direct and channel partner customer service delivery. |
| Recommended creation of a few critical missing job positions to address the "root | |
| causes" of these product adoption and product planning issues. |
| Significantly revised the functionality and product plan of a new product on the verge | |
| of being launched for a new product line -- incorporating the "lessons newly learned". |
| Drafted objection handling and other marketing & contractual materials for these | |
| critical diagnostic tools. |
| B2B Supply Chain Management (SCM).com -- Hired as a large enterprise customer market | |
| expert, resolved large Fortune 10 customer objections gleaned through a lost competitive bid -- by working with their product management & software development teams to create the specifications to redevelop their product to align with large enterprise customer requirements (a new target market). Revised product functionality, prioritized and finalized a product management plan, resolved serious scalability architectural issues, and addressed disaster recovery requirements. |
| PC Software .com. Delivered the following marketing deliverables. Representing the target | |
| market -- worked with an early stage software company to: |
| Define their target market |
| Evaluate their competitors and their market position |
| Identify weaknesses in their product and make prioritized recommendations for | |
| improvement |
| Identified marketing, pricing and other risks as well as risk mitigation strategies; | |
| performed market research which was used in the business plan. |
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| ENGAGEMENT DESCRIPTION |
| Engagement Description & Delivery Summary PRODUCT MANAGEMENT |
| Improving IT & Product Delivery Success |